News and Media Relations. That means no one marketing plan will work for every office, county and brand and plan. In fact, there should be 92 different marketing plans - one for each county office. A written marketing plan should:. With the four points above in mind, county and brand and plan through the following questions to develop your county-specific marketing plan. Larger counties may want to consider a few smaller marketing plans by topic area, but they should all work with the overall marketing plan.
With this information in hand, you can work with your Purdue Extension county board, volunteers, and local media to implement your plan. When you clearly define your goals and costs, you can appeal to funding agencies or donors to help fund the communication and marketing process.
Three links for accessibility: This page may use proprietary software. Go here to the download software webpage 2. Skip to content 3. Request help for accessing this page through email. Search field Search button. Communication and Marketing Resources. Home Downloads Graphics Templates. Home Purdue Agriculture Home. Graphics Templates 4-H Logos and Resources. Page Content Second Column. A written marketing plan should: Define your audience, and explain what you have to offer them, county and brand and plan.
Outline a communication plan that helps you let people know what you have. Describe how you will evaluate your product, services, and how you will communicate that to your audiences. Putting Together a Marketing Plan With the four points above in mind, work through the following questions to develop your county-specific marketing plan.
Keep this to one paragraph. Also keep this to one paragraph. Define where you want your educational programs to be in three to five years. Who Is Your Target Audience?
Keep this to one page. What is the Situational Analysis? County and brand and plan to three pages. Include staff, development issues, monetary resources and product delivery.
What is the Position Statement One page. Describe what makes your product, program, and service different. Describe, in words your audience would user, your product, programs and services. List and describe the various media you can use to reach your primary and, at most, secondary audiences. One to three pages. Decide on the best media based on your budget to use to reach your audience.
Write a plan with a timeline for media to use and include a budget of media placement. If you have trouble accessing this page because of a disability, contact the Diabetes and resveratrol at extension purdue.